2025 was a year of thoughtful growth, new partnerships, and some exciting changes. The start of this year marked a huge milestone for us - in February, we celebrated one year of Look Alive Coffee. What started as an idea years ago has turned into a full blown operation full of intention, curiosity, and hard work. 

Growing the Team

One of the biggest shifts this year happened behind the scenes - we built a team. Bringing on people who care about coffee, pay attention to the details, and are invested in the growth of Look Alive changed how everything runs, in the best way.

Getting Out There

Throughout the year, we focused on meeting people where they are - through pop-ups, public cuppings, and partnerships with cafés and businesses we genuinely admire. Whether it was connecting with new people or seeing our coffee in spaces across the country, these moments are a constant reminder to us why we do this in the first place.

New Packaging

This year also brought the launch of our new retail packaging, something we spent seven months developing in-house. We wanted packaging that felt authentic and true to Look Alive - something creative, tactile, and grounded in the art and coffee we care about. 

Looking Forward

This year wasn’t without pressure. The industry shifted this year, coffee costs went up significantly, and growth came with its own set of problems, but we’ve stayed focused on quality, transparency, and long-term sustainability.

To everyone who supported us this year - partners, customers, collaborators, friends - thank you. We’re just getting started.

- Look Alive Crew