At Look Alive, coffee is the starting point. We're a specialty coffee roaster based in St. Petersburg, Florida, roasting quality beans for people who care about what they’re building, whether that’s a business, a routine, or a creative life that feels like their own.

We source great coffee, roast it fresh, and deliver it with intention. From single origin beans to full café setups, we’re a full-service roaster here to support the people behind the cup—baristas, entrepreneurs, home brewers, and everyone in between.

This blog is where we’ll share what we’re working on: new coffee releases, simple brewing tips, gear and equipment we stand behind, and glimpses behind the scenes at how we keep it all moving.

We care about quality, but we’re not precious about it. If you’re into specialty coffee without all the pretense, you’re in the right place.

Look Alive. Let’s get into it.

— The Look Alive Crew